SONY
Alpha a7 IV Mirrorless Digital Camera with 28-70mm II Lens

The Sony a7 IV is the new all-around full-frame mirrorless camera pushes beyond basic, which is perfect for both content creators and professionals who want to shoot strong stills and 4K video. A truly advanced hybrid mirrorless camera, the unit has a newly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. The a7 IV incorporates 759 phase-detection points for quick and precise AF focusing in a variety of lighting conditions and enable up to 10 fps shooting, using either the mechanical or electronic shutter, thanks to the flagship AF system and BIONZ XR Processor. UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism. The camera features a 5.5-stop effective 5-axis image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video.

The Sony FE 28-70mm F3.5-5.6 OSS II is a compact full-frame standard zoom designed for everyday versatility. Covering wide-angle to short telephoto, it suits travel, street, portraits, and general video use. Optical SteadyShot helps reduce camera shake for handheld shooting, while the lightweight build makes it an easy match for bodies like the Alpha 7 IV. Its variable aperture is modest, so it is best suited to daylight, casual shooting, and users who value portability over maximum low-light performance or subject separation.

Language Supported:
English, Spainish, French, Portuguese, Traditional Chinese, Simplified Chinese, Indonesian, Korean, Behasa Melayu

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